meaningful marketing
ongoing support
Marketing strategies and support for values-led organisations whose core value is connection, learning, and long-term relationships.
an invitation
to market without the ick…
Do you wish your marketing could be more intentional and more authentic?
Do you want your marketing to embody genuine care for communities?
I believe that marketing can be ethical, effective, creative and fun.
And that flourishing can, indeed, be mutual.
In a world where it’s more and more challenging to differentiate what is real, genuine human connection is more important than ever.
marketing that feels easeful & aligned, too.
My therapeutic work is about finding calm, connection and creativity in an anxiety-driven culture.
My work in marketing is about that, too.
I help organisations with clarity and direction in their marketing, beyond just posting, and support them in implementing what actually feels sustainable and authentic to them.
With 15 years experience in social media marketing, copywriting, content creation, brand strategy and strategic product development, I see patterns quickly. I understand audiences and messaging.
I can help you to create structures and workflow that support learning, belonging and long-term connection.
In the era of AI, where everything is optimised for speed, scale and attention, something gets lost (not just your soul) but congruence, trust, meaningful connection, creativity and authentic expression. AI tools and social media platforms can be helpful, but they’re not neutral, and they aren’t the only way.
My work helps organisations step back from platform-driven pressure and decide:
Where technology genuinely supports their goals
Where human connection matters more
How to build marketing structures that don’t depend on chasing algorithms
The aim isn’t to reject technology. It’s to use it mindfully in service of long-term relationships.
who this is for
This way of working is a good fit if you:
if you are doing meaningful, people-centred work
1
value long-term relationships over short-term growth
2
feel your marketing has become scattered or reactive
3
want a partner who deeply understands you and your vision
4
value clarity and alignment more than constant output
5
want a partner who helps move things forward, can step in when necessary
6
how i can support your vision
I work as a embedded Marketing Client Partner for organisations who value nurturing community through learning and connection. This means I’m involved closely enough to understand your organisation, your community, and your constraints, while adapting the level of support to what’s most useful at any given time. This typically includes:
Clarifying your message and priorities
Shaping a marketing strategy that fits your organisation’s values and capacity
Supporting implementation across your website, newsletters, content themes, collaborations
Act as a thinking partner for ongoing marketing decisions
Executing specific pieces myself when helpful
Coordinating & working alongside existing team members or freelancers
Work with me
ongoing support
monthly marketing retainer (min. 3 months)
As an embedded Marketing Client Partner, I’m involved closely enough to understand your organisation, your community, and your constraints, while adapting the level of support to what’s most useful at any given time. I offer flexible retainer packages tailored to your vision, capacity and needs. I start by deeply understanding your vision and organisation, in order to help you clarify your message and priorities. I’ll then help you to create structures and workflow that support learning, belonging and long-term connection. Book a free 20-min. discovery call with me to get started.
marketing consultation
€150 | 90 minutes | via zoom
If you’d like focused, one-off support, this 90-minute consultation is for business owners who want a clearer, more aligned digital ecosystem, or a think partner for their current marketing strategy or implementation. In this session, we look at your business, goals, website, newsletter, and booking flow—and how it all connects. You’ll leave with a clear big-picture vision and a practical, tangible plan you can implement right away. This is ideal if you want your Squarespace website and online presence to truly support your work.
client portfolio
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![the physio lab hong kong]()
the physio lab | hong kong, china
Website redesign, social media management, content creation, and newsletter campaigns for one of Hong Kong’s top physiotherapy clinics.
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![eu yan sang hong kong]()
eu yan sang | hong kong, china
Senior marketing advisor & brand strategist for Eu Yan Sang, one of the oldest and largest Traditional Chinese Medicine groups in Asia.
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![chef morimoto]()
chef morimoto | new york, usa
Management of website redesign, social media management, digital brand strategy and monitoring for Iron Chef Masaharu Morimoto.
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![christina paul zeoni brand therapy]()
zeoni creations | boston, usa
Digital marketing support with content creation for Pinterest, blog posts, and Instagram reels for Brand and Website Therapist Christina Paul.
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![kinesiology asia hong kong]()
kinesiology asia | hong kong, china
360 marketing support including social media management and event coordination for Asia’s leading specialised kinesiology practice and institute.
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![the fleming hong kong]()
the fleming | hong kong, china
Social media management, content creation & curation for The Fleming, a boutique hotel in the heart of Hong Kong’s legendary nightlife district.
next steps
keen to collaborate?
I usually begin with a conversation to understand:
you,
your vision & organisation
where things feel unclear or stuck
your
community’s
needs
what support would help
From there, we decide whether an ongoing partnership makes sense. You don’t need to have everything figured out. Get in touch for a free 20-min. discovery call.
a little about me
Hello. i’m lia.
With 14 years of marketing experience, I support Deeply Feeling Humans and businesses as a partner in telling their stories in an authentic and sustainable way.
I understand how overwhelming traditional marketing can feel and solutions are never one size fits all. That's why I focus on creating strategies that are aligned with your values and help you build meaningful relationships with your people.
The focus is always on building marketing structures that are clear, sustainable, and aligned—not creating dependency or unnecessary complexity. Sometimes I take the lead on implementation. Sometimes I support you or your team to do it yourselves. The scope and rhythm of the work adapt over time, as your organisation and needs evolve.
client testimonial
“lia lives, breathes, and embodies passion and creativity. in my experience, few people have had the opportunity to cross paths with an exceptional talent such as lia’s and even fewer have been fortunate to work alongside them.”
Richie Eu, Eu Yan Sang